Privacy policy

 

Dentsu Tracking (referred to as “our”, “us” and “we” in this notice) is a leading provider of traceability systems and has experience in tracking and tracing tobacco products.

We believe that the responsible use of data support business growth and builds strong relationships between brand and consumer. As a business, we are committed to respecting and protecting the privacy of all individuals with whom we interact. We are committed to being transparent in our handling of personal information and processing personal information at all times in accordance with applicable privacy and data protection laws. This Privacy Notice explains how we may collect and use personal information from you when you use our website
(www.dentsutracking.com).

What personal information we collect on this website

We collect information about how you use our website and the device(s) you use to access our site. This includes collecting unique mobile device ID or the internet protocol (IP) address online identifiers, which are numbers that can uniquely identify a specific computer or other network device on the internet. This information is linked to a cookie ID, which we receive and process. You may find more information on our use of cookies on our separate Cookies Notice (available here)

We also collect information about you if you make use of any of the interactive features within our website that rely on a personalised response, or where you ask us to respond to a query you have, or add your details to one of our alert or subscription services. The information we collect is limited to the details we need to provide the specific service you have asked for. We do not collect sensitive information, such as your political or religious beliefs, ethnic background, sexual preference, health or any other sensitive information.
We do not actively seek to collect information about children aged 16 or under. If you have any concerns about your child’s privacy in relation to our services, or if you believe that your child may have entered personal data onto our Website, please contact us at privacy@dentsu.com. We will delete such information from our records with a reasonable time.

How we use this information

Except where required by law, we only use the personal information you provide for the following purposes: to deliver the specific information or services you have requested. For example, if you have requested further information on our services or content, or wish to subscribe to our alert service, or submit an enquiry through this site. We will only use the email address you provide to us to respond to that request. Without your express consent, we will not use your contact details for any other purpose.

We ensure that we always have an appropriate legal basis for processing your personal information. For the most part, the processing of your personal information is based either on a) our legitimate interests related to us providing you services you have requested or otherwise your customer relationship with us, or b) your consent, where requested.

How we store your personal information

We are committed to ensuring your personal information is kept secure and confidential and not kept for longer than is necessary for the purpose they were processed. When your personal information is no longer necessary, it will be deleted.

How we secure your personal information

We have implemented appropriate technical and organisational security measures in place to prevent unlawful or unauthorised use, access or accidental loss of personal information. We also seek to ensure our service providers do the same.

Information Sharing and Disclosure
We do not sell or rent any personal information about you to any third party.
We may disclose personal information in response to legal process, for example in response to a court order or a subpoena, or in response to a law enforcement agency’s request, or where we believe it is necessary to investigate, prevent or take action regarding illegal activities, and as otherwise required by law. Our agents and contractors may have access to personal information to help carry out the services they are performing for us.

General rights

If you wish to stop receiving marketing communications from us then please click on the “unsubscribe” link at the bottom of the relevant mailing. If you wish to opt-out completely then please contact us at using the details provided below.

If you would like us to delete your information from our records, please contact us using the contact details below and we will respond within a reasonable time. Please note that we may be required to retain certain information by law and/or for our own legitimate business purpose.

You have rights (with some exceptions and restrictions) to: complain to your local data protection authority about our collection or use of your personal data, the local data protection authority is the UK Information Commissioner’s Office.

Data retention

Dentsu Tracking agrees to erase Personal Data from any computers, storage devices and storage media that are to be retained as soon as practicable after it has ceased to be necessary for them to retain such Personal Data under applicable Data Protection Legislation and their privacy policy (save to the extent (and for the limited period) that such information needs to be retained by a Party for statutory compliance purposes or as otherwise required by this Agreement), and taking all further actions as may be necessary to ensure its compliance with Data Protection Legislation and its privacy policy.

Publicity and Branding

Dentsu Tracking shall not (without prior written consent of the Authority) make any press announcements or publicise the related Agreement or its content in any way; or use the Authority’s name or brand in any promotion or marketing, or announcement of orders.

Updates

This Privacy Notice may be updated from time to time to reflect changes in law, best practice or a change in our practices regarding the treatment of personal information. If you do not agree to the changes, please do not continue to use our website. You should check this notice frequently for updates. This notice was last updated 24/02/2022.

Contact us

If you have any questions about our approach to privacy or you would like to exercise any of the rights mentioned in this Privacy Notice you can contact our Data Protection Officer in any of the following ways:

  • Address: Data Protection Officer, dentsu International, Regent’s Place, 10 Triton Street, London, NW1 3BF
  • Telephone: (+44) (0) 207 070 7700
  • Email:  privacy@dentsu.com

Supplementary Information

In this Supplementary Information section, we explain some of terminology used in this Privacy Notice.

“personal information” – any information that relates to you (or from which you can be identified).

“profiling” – automatically using personal data to work out certain things about people, like analysing or predicting their performance at work, reliability, economic situation, personal preferences, interests, behaviour, location or movements.